MainGUILTY Strengthens International Presence at “Made in Portugal Naturally Meets Lazado” in Riyadh
From 24 to 26 November 2025, MainGUILTY proudly took part in the “Made in Portugal Naturally Meets Lazado” showcase, held at the Lazado Olaya Street Showroom in Riyadh. The initiative, organised by AICEP – the Portuguese Trade & Investment Agency – in partnership with Lazado, brought together the finest in Portuguese design, craftsmanship, and lifestyle in one of the fastest-growing markets in the Middle East.
This strategic event — featuring 17 leading Portuguese brands from the Home & Lifestyle sector — aimed to reinforce Portugal’s reputation as a supplier of excellence, connect national companies with key decision-makers, and unlock new commercial opportunities in Saudi Arabia, where the Home & Lifestyle segment has been experiencing exponential growth.
A Showcase Marked by Strong Institutional Recognition
The official opening on 24 November was attended by H.E. Manuel Castro Almeida, Portuguese Minister of Territorial Cohesion; H.E. João Rui Ferreira, Secretary of State for Economy; and H.E. Faisal F. Alibrahim, Saudi Minister of Economy and Planning.
AICEP’s delegation included Francisco Catalão (Board of Directors), Guilherme Lopes (Director of the Riyadh Office), Sara Santos (Home & Lifestyle Sector Manager), and Constança de Matos (Market Desk).
This significant institutional presence highlighted the growing importance of the Home & Lifestyle sector—currently one of Portugal’s leading export categories to Saudi Arabia—and the strong potential for further expansion of Portuguese brands in this dynamic market.
MainGUILTY’s Presence: When Sculpture Becomes Functional Design
For this edition, MainGUILTY showcased two of its signature creations: the Vesuvio Console and Underpressure Silver, artworks that represent the brand’s artistic identity and its ability to transform powerful narratives into sculptural objects for luxury interiors.
Vesuvio Console
Inspired by the eruption of Mount Vesuvius in the year 79 AD, the piece embodies the duality between destruction and rebirth. Its sculpted form captures the tension between incandescent force and earthly stability, turning a moment of historical chaos into a symbol of strength and resilience. The console stood out for its dramatic presence and evocative storytelling.
Underpressure Silver
This creation reflects the invisible pressures that shape contemporary life—social expectations, fast-paced routines, and silent tensions. With its polished, reflective surface, the piece distorts light and subtly exposes these symbolic pressures, inviting contemplation. Its fluid and dynamic appearance immediately attracted architects and designers seeking emotionally charged and conceptually impactful pieces.
Interest, Visibility, and New Opportunities
Throughout the three-day showcase, the event welcomed a steady flow of industry professionals: companies, architects, designers, representatives of major projects, and potential strategic partners. MainGUILTY captured significant interest thanks to its distinct sculptural approach and extensive customisation capabilities—qualities increasingly valued in a market where exclusive and expressive design is a priority.
The strong reception reinforced MainGUILTY’s positioning as a leading Portuguese ultra-luxury brand and validated the international recognition Portugal continues to earn for design, craftsmanship, and innovation.
Portugal in the Spotlight Through Creative Talent and Craft Excellence
The success of the event once again highlighted the strength of the Portuguese Home & Lifestyle sector, represented by brands such as Vista Alegre, Viúva Lamego, Alma de Luce, Ferreira de Sá, Cutipol, among others. MainGUILTY is proud to stand alongside these companies, which consistently elevate Portugal’s reputation as a producer of high-quality pieces defined by singular design and exceptional craftsmanship.
A Confident Step Toward the Future
MainGUILTY’s participation in “Made in Portugal Naturally Meets Lazado” marks an important milestone in the brand’s international expansion and its growing presence in the Middle East.
Through new connections, valuable encounters, and highly positive feedback, it became clear that the Saudi Arabian market deeply appreciates pieces with artistic identity, sculptural character, and strong emotional expression—qualities at the heart of MainGUILTY’s vision.
We will continue to carry Portuguese artistic expression across borders, driven by the same commitment to innovation, detail, and authenticity that defines who we are.